Dialed In launches World Cup-inspired gummies in Missouri and Massachusetts

Dialed In is releasing two limited-edition cannabis gummies tied to the FIFA World Cup in Missouri and Massachusetts, with products now available for a limited time in participating dispensaries. The campaign is meant to tap into soccer fandom and local fan communities while the tournament season unfolds. Why it matters: - Dialed In is using the FIFA World Cup to connect cannabis products with one of the world’s biggest shared cultural moments. - The limited releases give the brand a localized way to reach soccer fans in Missouri and Massachusetts during the tournament season. - The campaign also pairs product launches with community-driven activations, which can deepen retail engagement and brand visibility. What happened: - Dialed In announced two limited-edition “Golazo” rosin gummy releases for Missouri and Massachusetts. - The products are available now for a limited time only in their respective states. - The campaign is inspired by the World Cup and the shared excitement around soccer. - Max Vansluys, president of Dialed In, said the World Cup’s focus on passion and community aligns with what Dialed In wants to create as a brand. The details: - Missouri is getting Dialed In Limited Edition High Dose Hybrid Full Spectrum Rosin Gummies. - The Missouri package contains 10 gummies, with 30mg THC per piece and 300mg THC per package. - Massachusetts is getting Dialed In Limited Edition Hybrid Passion Fruit Full Spectrum Rosin Gummies. - The Massachusetts package contains 10 gummies, with 10mg THC per piece and 100mg THC per package. - The Massachusetts product is a collaboration with Good Chemistry Nurseries. - Massachusetts will host seven World Cup games at Boston Stadium, also identified as Gillette Stadium. - Missouri will host six World Cup games at Kansas City Stadium, also identified as Arrowhead Stadium. - The first match noted in the release is Haiti vs. Scotland in Boston on June 13. - The products are available at participating dispensaries in both states while supplies last. - Dialed In is also planning influencer partnerships, limited-edition merchandise and social-first content tied to the campaign. - Consumers are being directed to follow Dialed In and local retail partners for release dates, availability updates and additional World Cup-themed activations. - Dialed In is a Sun Theory company. - The company says its gummies are infused with solventless rosin and made through solventless extraction techniques designed to preserve cannabinoids and terpenes. - Dialed In says it focuses on purity, flavor and consistency in its edibles lineup. - The company directs readers to DialedInGummies.com for more information. - Dialed In also listed social media pages on LinkedIn , Instagram and Facebook . Between the lines: - The World Cup theme lets Dialed In frame the launches as lifestyle and community products, not just new SKUs. - State-specific formulations and collaborations suggest the brand is tailoring each release to local markets. - The campaign also signals a push to make cannabis edibles feel more event-driven and socially oriented. What’s next: - Dialed In said additional World Cup-themed activations may roll out during the tournament season. - The limited-edition gummies will remain on shelves only while supplies last at participating dispensaries. - Fans and shoppers are expected to watch local retail channels for availability updates and release timing.