1905 New Media sets September AI marketing event in St. Louis

1905 New Media will host the next Marketing Disrupted session on Sept. 30 at the Missouri Athletic Club in St. Louis, focused on how AI is changing the marketing funnel. The free event is designed to help marketers adapt their strategy as buyers increasingly make decisions before they ever reach a company website.

Why it matters: - AI is changing how buyers discover, compare and choose brands, which is forcing marketers to rethink the traditional awareness-to-decision funnel. - The event is aimed at helping marketers protect the parts of strategy, taste and trust that AI cannot replace. - The session is free and targeted to the St. Louis and Chicago business communities.

What happened: - 1905 New Media announced the next installment of its Marketing Disrupted series, titled The New Marketing Funnel. - The event is scheduled for Wednesday, Sept. 30, from 4:30-6:30 p.m. at the Missouri Athletic Club in St. Louis. - Amanda Schomaker, 1905 New Media’s head of growth, and Kaysha Hanock, the agency’s director of digital marketing, will lead the session. - The event is a free learning development and happy hour program.

The details: - Schomaker and Hanock bring more than 40 years of combined marketing experience. - The session will cover how AI is reshaping the traditional awareness-consideration-decision path. - Attendees will hear how to shape a first impression that marketers no longer fully control. - The program will address which parts of the sales process can be handed off to AI. - The session will also focus on where strategy, taste and trust still matter most. - Hanock has more than 20 years of digital marketing experience. - Hanock leads strategy and execution across SEO, paid media, social media, email marketing, content development, analytics and AI-driven optimization. - Hanock’s current focus is helping brands stay visible as buyers increasingly get answers from Google, ChatGPT and other AI tools. - Schomaker leads business development, client strategy and retention. - Schomaker also helps 1905 New Media’s leadership team use AI across departments to improve processes and efficiency. - Schomaker’s background includes both in-house marketing and agency-side leadership. - The 14th Marketing Disrupted event will cover topics that have included public relations, B2B marketing, AI capabilities in business and marketing, SEO fundamentals and digital accessibility. - The event is sponsored by 1905 New Media, Simploy, Ballpoint Marketing and Gordian Staffing. - Space is limited. - Registration is available online through the event page.

Between the lines: - 1905 New Media is using the series to position itself as a guide for marketers facing AI-driven change, not just as an agency selling services. - The focus on first impressions and buyer research suggests the biggest shift is happening earlier in the buying process, before sales teams usually see a lead. - The company is also framing AI as a tool for efficiency, while drawing a line around the strategic judgment that still needs human oversight. - This is the 14th Marketing Disrupted event since the series launched in 2021, which signals the format has become a recurring platform for the agency.

What’s next: - Marketers interested in attending can register online before space fills up. - The session is expected to add to 1905 New Media’s ongoing series of free events for regional business audiences. - Future Marketing Disrupted events will likely continue tracking the effects of AI and digital change on marketing practice.

The bottom line: - 1905 New Media is betting that the next marketing advantage will come from understanding how AI reshapes the funnel before customers ever reach a website.